The sales motion you don't yet have.
We help founders move from running every deal themselves to running a real commercial motion.
One conversation.
Tell us where you're stuck. We'll give you an honest read.
Every founder hits the same wall. There are four ways through it.
Your product works. Customers are buying. But you're still the one selling every deal — and you know that doesn't scale. Here's how founders usually respond. Three of them are expensive bets. One isn't.
Hire a founding account executive.
The popular answer. You post the role, find someone senior-ish, hand them a quota and hope.
You're asking one hire to be both the architect and the builder. They have to design your targets, build your dashboards, write your outbound, define your process — and hit a number while doing it. With no proven system to inherit, most fail. Not because they're bad. Because you set them up with a blank slate and an unrealistic quota.
€90K salary. Plus equity. Plus a six-month ramp before you know if it worked.
Find a commercial co-founder.
The permanent answer. Someone joins as an equal to own the commercial side, so you never have to.
The cost never ends. You give up half the company, half the upside, half the decision-making — for an outcome you can't predict and a partnership you can't easily exit. And if you already have co-founders, none of whom want to be the one selling, this isn't even an option.
Fifty percent. Forever. For a problem that may or may not be solved.
Keep selling it yourself.
The default answer. You're good at it, you know the product, so you carry on closing every deal personally.
You become the ceiling. Growth caps at your personal bandwidth. Every hour you spend selling is an hour you're not building the company. And the day you want to step back, there's no process for anyone to step into.
Your time. Your cap. Your bottleneck.
Build the motion first. Then hire into it.
We embed for ninety days and build your commercial infrastructure — process, targets, outbound, pipeline, the lot. We're the proof of concept. By the time we leave, you know exactly who to hire, you hand them a working system instead of a blank slate, and you set targets that are actually achievable because we've already hit them.
You de-risk the most expensive hire you'll ever make — before you make it.
Ninety days. No equity. A working motion you own.
The first three are bets. The fourth is the one that makes the others work.
The 90-Day GTM Build.
One programme. Ninety days. One sales motion.
A senior, ninety-day commercial engagement for founders building their first real sales motion. We embed alongside you for the quarter — auditing your pipeline, rebuilding your process, running outbound where it fits, sitting in on your deals. You leave with a documented sales motion, real pipeline built, deals closed, and the knowledge to run it without us.
The Audit.
You leave the first two weeks knowing exactly where your motion breaks. The deals you should stop chasing. The buyers who are actually right for you. The single biggest leak in your pipeline.
We diagnose your full GTM motion deal-by-deal. Pipeline scored against our rubric. Discovery, demo, and pricing assessed against productised standards. Your outbound readiness measured — current channels, list quality, sequence performance.
The Process.
By the end of week four, you have a documented process for every commercial conversation that matters — discovery, demo, pricing, objection handling. Your outbound machine is built and ready to send.
Productised frameworks applied to your business. Discovery framework matched to your ICP. Demo structure that anchors value. Pricing model that doesn't apologise. Objection library built from your real pushbacks. And in parallel — your outbound campaign designed end-to-end: ICP, target list, messaging, channels, sequence cadence.
Live Application.
This is where the pipeline gets built. Outbound goes live. We're on your deals. Real conversations with real buyers, in real time. You'll watch your pipeline change shape week-on-week.
Outbound campaign launched and optimised across channels. Live deal coaching — we sit in, debrief, refine. You sell. We adjust. We close together where it makes sense. Weekly pipeline reviews and outbound performance reports keep the work honest.
Embedding & Graduation.
You finish the quarter with a documented sales motion you own, an outbound playbook your future SDR can run, and the confidence to hire your first AE — or the clarity to know you're not ready yet.
You build your own playbook from our templates — owned by you, not us. Sales process documented end-to-end. Outbound playbook handed over. Hire-readiness assessment if you're moving toward your first commercial hire. Final graduation session: handover, next steps, what comes next.
Commission only on deals we work together.
If we sit in on a deal and it closes during the engagement or within 60 days of it ending, we earn commission on the closed ARR. Tiered by deal size.
No commission on deals we never touched. Paid quarterly on confirmed booked ARR.
What you leave with
- — A documented sales process you own
- — Frameworks for discovery, demo, pricing, objections
- — Revenue from deals worked during the programme
- — Confidence in commercial conversations
- — Readiness for your first AE hire
- — Real pipeline built and qualified
- — Outbound playbook for ongoing execution
What you don't give away
- — Equity. Not a single share.
- — Board seats or governance rights
- — Long-term obligations
- — Decision-making authority
- — Control of your company
Cohort 1 begins
August 1, 2026.
Tell us where you're stuck. We'll give you an honest read.
Apply for Cohort 1Founders shouldn't be selling.We help you stop.
You built the product. You sold the first ten customers. You found product-market fit. And now you're stuck — running every deal yourself, with no one to delegate to, no documented process, and no clear path to hiring help that won't make things worse.
Most companies at this stage make one of three mistakes: they hire a senior sales leader they can't manage, they hire a junior SDR who can't sell their product, or they wait too long and watch growth stall.
DAMA is the alternative. We embed alongside you for ninety days — auditing your motion, rebuilding your process, running outbound where it fits, sitting in on your deals. You leave with real pipeline, closed revenue, and a documented motion that runs without us. No fractional CRO. No army of consultants. Just the work, done.
Two operators.One firm.
DAMA Partners is a boutique commercial advisory built by two senior B2B SaaS operators. Between us, we've spent the better part of a decade selling enterprise software at Salesforce and a leading SaaS company. We've closed deals across the European market, run thousands of buyer conversations, and watched dozens of post-PMF founders hit the same wall — stuck running their own sales, with no path to hiring help that won't make things worse.
The existing options are broken. The fractional CRO model is expensive, distant, and built for a stage most founders aren't yet at. The SDR-agency model is junior, prescriptive, and collapses the moment the retainer ends — there's no operating system left behind. Both fail the same founder for the same reason: neither leaves the company with capability.
The 90-Day GTM Build is the alternative. Senior practitioners, embedded for ninety days, building the commercial motion with you — not for you. Real pipeline. Real deals. A documented sales process the founder owns at graduation. When we leave, the work doesn't.
Three spots open. One email. One reply.
Choose whichever feels right. There's no wrong answer.